Note: This session was held in-person at the AirTree Ventures office. This document is a summary of the discussion points in the session.

<aside> 💜 Purpose of this document

• This document is aimed at democratising the process of impressing investors, for founders.
• There are a lot of founders who’s businesses don’t get funded. This isn’t because of a lack of competency but rather they haven’t pitched or framed their idea in the right way.
• As YC partner Kevin Hale says “For every company that gets into YC there are 3-4 others just as good that didn’t express their idea clearly”. </aside>

Let’s dive in…

• What are you building?
• What does it even mean to ‘make an impression’ to investors

Before your investor meeting

• Deck
• Investor outreach
• Do your research

During the investor meeting

• Structuring the meeting

Building a ‘unique insight’

• What is a unique insight?
• Team
• Product
• GTM
• Market

After you’ve impressed…